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Want to grasp how Google determines what position your site gets in the search results? Subscribe here to our free educational newsletters. Getting more customers to your website. The secrets of Google unraveled. How to use backlinks most effectively in your page content. You indicate the links on your site to visitors with anchor text the clickable words. But did you know how important the words you choose are for link building? Your anchor text determines how Google assesses the link. Using anchor text words identical to the keyword for which the landing page is optimized has a powerful SEO value. But dont over-use the exact phrase. When many of a sites inbound links have the same anchor text, Google questions if the links were gained honestly through link building. That said, it remains best practice to use your target keywords in your anchor text when relevant. But its best to vary the word and phrases around them. Anchor text tips for your back linking strategy. Branded anchor text uses the name of your brand, company or product. This could be Nike running shoes or Brown Organic Food Company.
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